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The Royals Super Bowl Commercial

Director + Creative: Matthew Fife, Production Company: Lincoln Show Studio, Client: NBC/E! Entertainment

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CW Image Campaign (Director: Matthew Fife)

Director + Creative: Matthew Fife This represents the conceptual broadcast image campaign for The CW Network for seasons 2014-2015.

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Total Divas Launch (rough cut, not for air)

Director’s Cut Matt Fife: Director

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KISS of FIRE (music video: Hugh Laurie with Gaby Moreno)

Director: Matthew Fife   From DIDN’T IT RAIN Warner Bros. UK

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Mom’s Cereal Brands

  Director: Matthew Fife   Agency: Fellow Inc./Brave New Media (Minneapolis) Campaign for Mom’s cereal brands  

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Fringe Campaign

Directed by Matt Fife, Cinematography by Theo Van de Sande (shot on Panavision 35mm). The mysterious and meticulous storytelling in FRINGE encouraged us to explore an abstract representation of the series premise and cast. The material I directed over two days in Bayonne, New Jersey, would function primarily as commercial packaging elements for the series launch. [...]

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24 NYC (Director: Matthew Fife)

Directed by Matt Fife, Cinematography by Predrag Dubravcic, Steadicam by Kevin Rafferty, Music by The Dead Weather (Shot on the RED ONE). On an ambitious afternoon between Chinatown and Alphabet City, Lower East Side, we set out to capture Jack Bauer (Kiefer Sutherland) in a New York “state of mind.”  The show’s production was shooting in Los [...]

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Lone Star – Shoot Launch (Director’s Cut)

Director: Matt Fife, Director of Photography: Todd Somodevilla. This was a gauntlet shoot that was characterized by losing a full day to weather and making it all up in an even shorter day. This cast were some of the nicest people I’ve ever worked with, and Jon Voight, a first class gentleman. I used a conference [...]

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Glee “Self Esteem”

Directed by Matt Fife, Cinematography by Crash (Shot on 35mm). Immediately following the preview pilot episode of GLEE, Fox began a media blitz to support the new season launch four months later. Sue Sylvester (Jane Lynch) was the designated antagonist of the show and I was tasked with directing a commercial campaign that highlighted her ambition and biting [...]

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The Middle (Warner Brothers Television)

Director: Matthew Fife DP: Billy Dickson ASC Prod. Company: Lincoln Show Studio Studio: Warner Brothers Television WB Creatives: Chris Green. Joe Johnson, James Jones, Heather Johnson  

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